WHATEVER HAPPENED TO
"THE LITTLE LAD" WHO LOVED BERRIES AND CREAM

In 2007, an unhinged little man in Victorian knickers burst onto TV screens, singing and dancing about his love for Berries and Cream in a Starburst commercial that made absolutely no sense. He clapped. He kicked. He shrieked “berries and cream!” with the enthusiasm of a haunted porcelain doll. And then, he vanished.

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For years, the Little Lad lived on only in the fever dreams of those who witnessed him. Then came TikTok. By 2021, he was reborn—his bizarre jig revived as a meme, his original actor (Jack Ferver) returning to revel in the chaos. ​Will he disappear again? Perhaps. But somewhere, deep in the algorithm, the Little Lad still prances, waiting for the world to crave Berries and Cream once more.